Thrilled to share our latest project – PEAK, created for @czar.kw A fragrance designed to enrich the brand’s olfactive collection with a new altitude. Born from the spirit of the climb, PEAK captures the essence of a mountain’s soul in scent. It opens with the crisp freshness of alpine air and blooming wild meadows, touched by aldehydic light. As the ascent unfolds, green accords and soft petals trace a serene, powerful trail. At the summit, calm prevails: sacred frankincense, warm vanilla, and a whisper of musk bring quiet triumph. Each layer reveals a new altitude, a fresh emotion—until you reach the stillness of the peak.  Big thanks to my climbing team to reach the peak together ;) especially @domitilletournay @jesofiatti and @dounia.katane - as well as the ones working hard behind the scenes 🫶🏼🫰🏼

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Paris Perfume Week officially begins today, and spring is finally here to make this day even more special! 🌸 I’m very excited to welcome perfumery enthusiasts to our creative studio in the heart of Paris for the @perfumeweek off-site event « Hors-Les-Murs ». During this one-of-a-kind Open House, visitors will have the opportunity to smell unique fragrances, meet the passionate team working with me, and visit our laboratory to explore “l’Orgue du Parfumeur”. They will immerse themselves in our sensory universe and gain insights into what it takes to run an international business as a perfumer and CEO in the Luxury Perfumery industry. They will experience the intimacy of my creative process and discover the uniqueness of my diverse portfolio, stretching from the Americas to the Middle East through Europe. The vision I had for the creative studio—a sleek and minimalistic design—was brought to life in collaboration with @studiokokumi . Every piece of furniture was custom-made in polished stainless steel, and raw travertine tables, adding a contemporary touch to the Haussmannian style. @perfumeweek by @nezlarevue 📸 Photos: @jbthiriet.studio

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🌟 Save the Dates – Paris Perfume Week 2025 🌟 @perfumeweek I’m thrilled to be participating in Paris Perfume Week for the second time! Join us for two exclusive moments: ✨📅 March 20-21 | Off-Site Event « Hors-Les-Murs » Discover the vision of perfumer Cécile Zarokian! Enter the back of House of Cécile Zarokian’s creative studio in the heart of Paris. This tour offers a chance to explore her iconic fragrances, meet the passionate team alongside Cécile, visit her laboratory, and discover “l’Orgue du Parfumeur”. Cécile will draw you into her sensory world, sharing secrets of her expertise as a perfumer and as a CEO in the Luxury Fragrance industry. ✨📅 March 23 at 4:20 PM | SMELL TALK « Scents of Brazil: an olfactory culture » With: @sissifreeman (Marketing & Sales Director of @granado ), Isaac Sinclair (Perfumer, Symrise) and Cécile Zarokian (Perfumer & CEO, Cécile Zarokian Parfumeur) / Moderation: @guillaume_by_nez Alongside Sissi and Isaac, we will explore Brazil’s unique fragrance market—the world’s second-largest (Brazil alone accounts for nearly 50% of South America), where its consumption habits, intertwined with numerous local rituals, are reflected in its migratory history and botanical diversity. Two perfumers familiar with the tastes of its population and the marketing director of a Brazilian brand give us an insight into this market. 📍 Don’t miss these inspiring moments at PPW 2025! @perfumeweek by @nezlarevue

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Reunited in London again ! Thrilled to have attended the wonderful dinner hosted by @granado to celebrate their sponsorship of the « Brasil! Brasil! The Birth of modernism » exhibition at the @royalacademyarts in London. A great opportunity to celebrate Brasilidade with the amazing @granadobrazil team and inspiring people, all in a tropical atmosphere right in the heart of London. The exhibition is opened to the public until April 21st. Don’t miss it! Huge thanks to @sissifreeman , Christopher, @deboralsxavier , @bymarinamartins @soupriazevedo for this enchanting experience! And most of all thank you for your kindness, generosity, passion, and genuine friendship and affection over the years 🙏🏼🫶🏼 #Granado #royalacademy #royalacademyofarts #london #brasil #modernism #exhibition #cecilezarokian #cecilezarokianparfumeur 📷 Granado

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A Journey to the Roots of Oud 🌳✨ Visiting Ajmal’s Oud plantation in Assam was a truly unforgettable experience. Immersed in the heart of this precious craft, I witnessed the care and tradition behind cultivating Agarwood. The highlight? Planting my very own Agarwood tree—a meaningful gesture connecting me to the legacy of perfumery. To think that this tree will one day contribute to the art of Oud is both humbling and inspiring. Thank you to the Ajmal family for this incredible opportunity and for your dedication to preserving Oud while supporting the local community. A memory I’ll cherish forever. 🌿 @ajmalperfumes #AjmalOudExperience #kingofOud 📷 @dounia.katane

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